adidas – Climacool boxes

Unique promotional merchandise with a very special target audience.

In one of our most unusual projects adidas asked Liaison to create unique packaging for sportswear to be delivered to international stars like Gareth Bale, Jessica Ennis-Hill and Kevin Pietersen.

Our solution was the Climacool box which benefited from our retail and POS experience. Made from polystyrene using cutting-edge production techniques the boxes made a big impact when they were delivered to the 50 lucky recipients.