Traditional direct mail that stayed true to the original concept.
Barnardo’s children’s charity still relies heavily on direct mail to help with its fundraising efforts. Liaison was asked to work with the charity’s creative agency to produce a pack which would stay true to the designer’s original vision.
We also took charge of data management by running a hygiene check on the lists supplied. In addition, we were instrumental in the stock management, logistics and delivery of the finished pack which included extensive personalisation.