East Coast – mug box

Using bespoke products and innovation to package a promotional gift, East Coast trains wanted to use direct mail to send branded mugs to selected customers.

First we sourced the mugs and then we produced a bespoke box to both carry them safely and present them in an attractive way by replicating train windows on the box in order to show what was inside. The project gave us the chance to show off both our packaging and print skills.