We used our brand work to help define Pure’s identity.
Pure is a luxurious fashion brand that specialises in cashmere clothing.
The company found a need for a brand book and customer profiling to help focus their marketing activity. Knowing our retail and point of sale experience they asked us to use digital print to produce a suitably prestigious book.
Using high quality print and materials as well as extensive and intricate foil blocking, the result more than lived up to their expectations.