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Pure – a quality brand book for a quality brand

We used our brand work to help define Pure’s identity.

Pure is a luxurious fashion brand that specialises in cashmere clothing.

The company found a need for a brand book and customer profiling to help focus their marketing activity. Knowing our retail and point of sale experience they asked us to use digital print to produce a suitably prestigious book.

Using high quality print and materials as well as extensive and intricate foil blocking, the result more than lived up to their expectations.