Using print for effective charity marketing.
At Liaison we have a long history of working with the homeless charity Shelter and handle a great deal of direct mail for them every year.
We were asked to produce a complex mail pack with many inserts to be sent to 200,000 of the charity’s supporters. The purpose was to invite them to write to someone who had been able to find a home thanks to their donations.
With such a large mailing list the project involved a high degree of data management and, with so many inserts, it tested our stock management too.
Our excellence in postal management, logistics and delivery were also key to the project’s success.